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How to Repurpose Content for Social Media?

Digital World Published on 17 June 2020

Repurposing old content is truly a time saver. except for that, you'll also give your content a second chance by using it to form something completely new and original. In a way, it’s an extremely fun way to add a creative flair to existing images and text that you already got at hand. Moreover, repurposing content is easier than you're thinking that.

12 Ways to Repurpose Content for Social Media

Not sure what to post? The ideas are there and anticipating you. Today we’ll take a look at ways in which you'll be able to use old image posts, old blog posts, and other content to form something completely new. You already put lots of your time into creating blog posts, for instance, and there’s some of the way you'll be able to revive that content, provides it an additional boost. Let’s start.

1. Use old images as backgrounds for quotes

All social media networks are getting increasingly visual. If you’ve been posting photos, don’t be afraid to use them again! You can use tools like Crello to use filters and string together some inspirational words to form a visible quote.

People absolutely love quotes. If it’s something they will relate to, you'll be able to make certain they’ll be sharing it. you'll be able to also use old images as header photos, use images from blog posts to suit quotes and easily crop old images in interesting ways. Slightly modify images, add a quote and you’ve just created a fresh post!

This transformation using the identical image and repurposing it for a quote took some minutes. All you have got to try and do is upload a picture that you’ve used previously, find a font that goes along with your quote and add the text to the image adjusting the location.

2. Create evergreen content and repost

Most businesses maintain their blog as a part of their marketing strategy. you'll be able to take one article, optimize it for search engines and make evergreen content. Evergreen content is that the style of content that may always be relative for years to return and is kind of niche in choice of topic. If you are specialised in something, you might be able to write a detailed article that may be useful for people inquisitive about that content.

Once you’ve invested time into optimizing an editorial or two, you'll change the featured image for the article and repost it again. this may add more value for your readers as they'll be getting a more informative, in-depth article about your niche.

3. Compile posts to form an extended read

As most blogs have a distinct segment, you’ve probably covered topics from the small details to the massive picture. you'll take several articles that constitute one topic and make a protracted read article. Long read articles tend to be prioritized in Google. You not only get to repurpose content for social media by posting it, but also improve your chances of ranking higher in Google search.

The key here for repurposing content and making it into an extended read is reposting it during a way which will be fresh, and completely different from your initial post. You can do this through visuals, presentation, and a wide selection of words.

If you highlight the advantages to your readers, it’s more likely that they'll want to share the post and let others know - this very insightful article.

4. Use surveys or data to form infographics

To gain more insights about your users and hear their thoughts and opinions, many marketers introduce surveys as a part of their marketing efforts. Surveys are literally hidden treasures because you'll make the insights visual. After you’ve conducted a survey, you'll select some insights that you just think may well be interesting to your audience and make a brief (or long) infographic.

5. Use content to make an e-book that users can download

Written content generally is great for repurposing for social media. You have already got all the data before of you – images, quotes, statistics etc. If you’re constantly sharing something that appears to be a pattern, you'll take the content and build a touch e-book that your users can download through social media channels.

6. Throwback posts

Now, there’s no must look forward to TBT. even as we glance back at statistics form social media to work out what performed well within the past, the knowledge could be equally interesting for your users. What did you post a year ago? 2 years ago? Was the content popular? you'll repost old images on Instagram to match reactions, and boost your Facebook stats by promoting posts that were popular within the past.

The current COVID – 19 situation is a great opportunity for you to put up a throwback post. Especially of the moments that you shared with your friends and family – in the past. You can share posts about the places that you travelled, how you’ve parties with your friends in the past, or even, pleasant memories with your loved ones.

7. Turn blog post into a podcast

Take one blog post that’s shown that the subject is of interest to your users and make it into a podcast. you'll be able to have a discussion with colleagues or other professionals on the identical topic to elaborate on things that weren’t covered within the blog post. It’s like an extension of a blog post that after again are often more engaging than simply a block of text.

Let’s face it, sometimes people get bored with reading. within the early hours of the day, or after a protracted day of looking at screens, users might actually value more highly to listen than to stare at a screen some more.

8. Use images to create Pinterest board, share it

All of the pictures that you simply post on Instagram, for instance, may well be made into a awfully appealing Pinterest board. Create a board and share it along with your users on all of your social media pages. Pinterest has about 175 million active monthly users, and it’s actually frequently overlooked by marketers.

Time to alter things up. an amazing percentage of Pinterest users purchase products they discover on the web site. It’s very influential in purchasing decisions so you ought to use this to your advantage. Besides, creating a Pinterest collection is absolutely simple:

Look over your photos and organize them by themes. Curate the collections just right and share them at different times of the month.

9. Quote from blog posts and interviews into a picture post

Pick out the foremost important lines of text from your blog posts or interviews, and make them visual with Crello. this may potentially provide you with content for months, as many of your writers have thoughts worth sharing. Alternatively, you'll be able to use quotes and pair them with images for Instagram.

10. Turn an infographic into a presentation for LinkedIn

Try LinkedIn SlideShare: Take an infographic you’ve made and modify it for a replacement format – presentations for LinkedIn. SlideShare receives 70 million users monthly, many find them through organic search. In fact, this tactic also will provide you with a SEO boost.

If you have got infographics, use additional images to accompany the presentation. ensure that the presentation is additionally mobile friendly.

11. Use informative articles to form a YouTube video

Once again, you'll address your blog for content ideas to form videos. lots is to be said about the recognition of video as a format. It’s a format that you just can use for absolutely all of your social media pages by integrating it into them individually.

For instance, if you create video content, you'll write an entire other blog post about it, share it on Instagram with a link to the video on YouTube, post it on Facebook and other platforms straight away.

12. Use your content to post relevant information to Quora

You know your niche well, and you’re probably very knowledgeable in a very topic that’s widely discussed on Quora. you'll be able to track the various questions that are relevant to your business moreover and answer them with links to your articles that help solve a selected question.


There you have got it – 12 ways to repurpose your content. Of course, how you repurpose your content depends on what your brand’s focus with content marketing:

If your focus is on images, you'll work backwards and use visuals to form written content for your blog. If you write plenty on a selected topic, as you'll see, you've got most to figure with if you wish to repurpose content for social media.

Think outside the box, and obtain creative when working with text and pictures.

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