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Digital Marketing vs Traditional Marketing

Updated on 23 June 2020
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Digital World
7 min read 0 views
Updated on 23 June 2020

What is Digital Marketing?


Marketing is a way for companies to reach and interact with their customers. Digital marketing is doing exactly this, but all over the internet. The goal of digital marketing is to actually reach more people on your website and increase their awareness. By understanding, I mean people know about my brand and what your brand is doing.


Digital marketing is really growing day by day, another great thing about digital marketing is that you can easily see how well you are doing and measure your performance. For example, with digital marketing, you can really see how many people are viewing your content, who they are, and how they engage with you. In addition, there are also a host of other benefits.


Digital marketing allows companies to communicate and interact with their customers in real time. For example, companies use Twitter to do this. They can post something on Twitter and count the number of retweets they can instantly see how many of their customers are engaged with them.


Tools or channels include in digital marketing-

  1. Social Media
  2. Email
  3. Website
  4. Search engine marketing and optimisation
  5. Mobile ads
  6. Blogging sites
  7. Pay per click advertisements

 

How Digital Marketing is useful?


Target Market


Digital marketing is favorable, you can find your target market, listen to what they are interested in, and respond to their needs by offering your products and services.

Digital marketing also allows you to personalize your advertising campaigns so that your audience will know you and have the answer to what they are looking for.


Wider Reach


A large number of people willing to buy things online give you the opportunity to expand your presence. Placing your ads online doesn't limit your potential customers by location. This will give your brand visibility and awareness based on the Reach you want. Now you can expand your customer base many miles away from you in the country or anywhere in the world. 


Enhanced Customer Engagement


Customers can easily connect with you through various channels such as email, instant messaging, chatbots and social media comments. Strategies such as video content, tutorials, stories, surveys and surveys can help you better engage your brand, build connections and build lasting relationships with your customers.


Lower Costs


Digital marketing can be very cost effective, Small businesses and startups benefit most from this feature as they have a lower budget for brand marketing. Many digital marketing tools, such as social media platforms, email, search engine optimization and blogging sites are free or free of charge. Paid ads, such as PPC, website or mobile advertising, are also less expensive.


Statistical


One of the things that makes digital marketing so compelling is the ease, accuracy and measurable results. Online tools are readily available. Tools like web analytics and social media metrics measure the effectiveness of your digital marketing efforts. It also allows you to learn in real time, which can be used for better results and faster return on investment based on your next online advertising effort.

 

What is Traditional Marketing?


Marketers can easily reach their target local audience. Traditional marketing has a more personal view, as marketers may have a personal relationship with people to make their brand known. People may have a hard copy of the material they can read or browse over and over again. This is easily understood by the public as they are already exposed to such a strategy. This is something that many people can access. There is only minimal interaction between the medium used and the consumer. It is more about informing the public that this brand is in the hopes of nurturing this brand.

 

Medium or channels in traditional marketing-


  1. Broadcast – TV, Radio
  2. Print – Newspaper, Magazines, Flyers, Brochure
  3. Direct Mail
  4. Telephone
  5. Billboards

 

How traditional marketing is useful?


Familiarity


The old-fashioned methods of traditional marketing still make an impact, especially for the older generation. Their sense of familiarity with these methods does not require much explanation to motivate them to try a particular product. Infographics or fast-track advertising videos may not be accompanied by other customers who are less technical with them.


Reach out to local audiences


If digital marketing gives you the opportunity to showcase your product on a large scale, traditional advertising, such as radio advertising, is easier to reach in the local market.


Content can be reused


Having a hard copy, such as pamphlets, posters, flyers and brochures, will benefit your brand. Users can keep this content, reuse it, and re-read it anytime or anywhere without access to the Internet.


Keep it easy to remember


The hoarding you saw while driving, the flyer you read while waiting at the bus stop, or the morning paper you read could easily be processed and recalled in the future.

 

Now, after the detail study on both techniques of marketing we can conclude which is better to opt as a profession or for the business use-


To know which of the two methods of advertising is best for you and your business, you need a comprehensive knowledge of your products and your target market. Investigate how your product affects your target market. Know your favorite audience behavior. Are they the type of audience that appears online and relies heavily on the Internet? Then go ahead and try a digital marketing strategy. If your audience is using the Internet, stick to a more traditional approach.


These two methods work intensively with each other. Work on your online presence, leverage on social media platforms and create a website that is at the forefront of your business, while keeping an eye on billboard and catchy radio or podcast ads.

Whatever your favorite method, remember that your ultimate goal is to promote your brand, deliver your message, and drive as much sales as possible.


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