In the world of online marketing, there are hundreds of free tools to help you learn more about your target audience. These tools can help you identify average income, geographic location, psychographics etc. Here are 6 tools to identify your target audience-
Google Analytics turns assumptions about your target audience into solid facts.In this Google Analytics Audience tab you can quickly understand who your customers are and where they are situated with other stats too.
Another important resource to use in Google Analytics is the Acquisition tab.Under the Acquisitions tab, click All Traffic, then source/medium where you will find how your customers and web traffic was referred to your site. The Acquisition’s Tab helps to identify-
Keyword Research helps to find out what language and terms are being used to describe your business or product. By conducting keyword research we can find help in writing and creating strategic content designed specially to reach your target audience.It helps us to identify-
It’s a fact beyond doubt that every business these days has a Facebook Business Page. You can take advantage of the easily accessible Insights tab to do a quick research about your fans or audience. This tool helps you to identify-
It is another awesome Google tool to use. The Consumer Barometer lets you pick and choose from a range of topics and questions to understand their audiences better. This tool helps to identify-
Subreddits are a great place to find out what people are saying actually about a topic or brand. You can research what questions people have about a product or topics and use this information to drive content and marketing initiatives. These help to identify-