Human beings have basic needs that they full by making transactions i n the market.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Addition...
Human beings have basic needs that they full by making transactions i n the market.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Addition...
Introduction to Consumer Psychology - I
1h 61 minIntroduction to Consumer Psychology - II
59mProblem Recognition - I
57mProblem Recognition - II
57mAlternate Evaluation - I
59mAlternate Evaluation - II
59mAlternate Evaluation - III
55mPost Purchase and Consumption - I
56mPost Purchase and Consumption - II
56mPerception and Cognition - I
1h 60 minPerception and Cognition - II
56mMemory and Learning - I
56mMemory and Learning - II
1h 72 minEmotion Motivation and Mood - I
58mEmotion Motivation and Mood - II
58mAttitude and Attitude Change - I
1h 65 minAttitude and Attitude Change - II
1h 67 minCommunication and Persuassion - I
1h 66 minCommunication and Persuassion - II
1h 69 minSummary?
1h 65 min