Consumer Psychology (Video) - Study24x7
Consumer Psychology (Video)

Consumer Psychology (Video)

Validity Unlimited Consumer Psychology (Video) All Level Consumer Psychology (Video) English

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Free

Description

Human beings have basic needs that they full by making transactions i n the market.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

Includes

  • Consumer Psychology (Video) Total 8 Modules
  • Consumer Psychology (Video) 20 Videos
  • Consumer Psychology (Video) Downloadable on mobile
  • Consumer Psychology (Video) Published on 29 June, 2019

Course Content

Week 1: Overview of Foundation of Consumer Behaviour

Consumer Psychology (Video)
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    Introduction to Consumer Psychology - I

    1h 61 min <?php echo  $alt; ?>
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    Introduction to Consumer Psychology - II

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Week 2: Need and Information Search

Consumer Psychology (Video)
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    Problem Recognition - I

    57m <?php echo  $alt; ?>
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    Problem Recognition - II

    57m <?php echo  $alt; ?>

Week 3: Alternate Evaluation and Choice

Consumer Psychology (Video)
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    Alternate Evaluation - I

    59m <?php echo  $alt; ?>
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    Alternate Evaluation - II

    59m <?php echo  $alt; ?>
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    Alternate Evaluation - III

    55m <?php echo  $alt; ?>

Week 4: Consumption and Post-Purchase Behavior

Consumer Psychology (Video)
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    Post Purchase and Consumption - I

    56m <?php echo  $alt; ?>
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    Post Purchase and Consumption - II

    56m <?php echo  $alt; ?>

Week 5: Consumer Perception and Cognition

Consumer Psychology (Video)
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    Perception and Cognition - I

    1h 60 min <?php echo  $alt; ?>
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    Perception and Cognition - II

    56m <?php echo  $alt; ?>
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    Memory and Learning - I

    56m <?php echo  $alt; ?>

Week 6: Mood, Emotion and Cognition

Consumer Psychology (Video)
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    Memory and Learning - II

    1h 72 min <?php echo  $alt; ?>
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    Emotion Motivation and Mood - I

    58m <?php echo  $alt; ?>
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    Emotion Motivation and Mood - II

    58m <?php echo  $alt; ?>

Week 7:Consumer Attitude

Consumer Psychology (Video)
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    Attitude and Attitude Change - I

    1h 65 min <?php echo  $alt; ?>
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    Attitude and Attitude Change - II

    1h 67 min <?php echo  $alt; ?>

Week 8:Marketing Communications

Consumer Psychology (Video)
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    Communication and Persuassion - I

    1h 66 min <?php echo  $alt; ?>
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    Communication and Persuassion - II

    1h 69 min <?php echo  $alt; ?>
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    Summary?

    1h 65 min <?php echo  $alt; ?>

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