What is Digital Marketing?

The evolution of marketing in the digital age.

Understanding the digital marketing landscape.

Key digital marketing channels and platforms.

Basics of website design and structure.

User experience (UX) principles.

Landing page optimization for conversions.

Mobile optimization.

Introduction to SEO.

On-page SEO techniques.

Off-page SEO (backlinks and link building).

Technical SEO (site speed, mobile-friendliness).

Content marketing strategy and planning.

Creating high-quality and engaging content.

Blogging, infographics, videos and other content.

Content distribution and promotion.

Introduction to social media marketing.

Creating and optimizing social media profiles.

Social media content strategy.

Advertising on social platforms 

Building and growing email lists.

Creating effective email campaigns.

Marketing automation tools and workflows.

A/B testing and optimizing email performance.

Introduction to PPC advertising

Keyword research and selection.

Creating effective ad copy.

Bid management and budgeting.

Introduction to display advertising.

Ad networks and programmatic advertising.

Banner ad design and optimization.

Remarketing and audience targeting.

Leveraging influencers for brand promotion.

Setting up affiliate marketing programs.

Tracking and managing affiliate partnerships.

Web analytics tools (Google Analytics, etc.).

Key performance indicators in digital marketing.

Analyzing and interpreting data.

Reporting and decision-making based on data.

Monitoring online brand reputation.

Responding to reviews and feedback.

Crisis management in digital media.

Building and maintaining a positive online image.

Digital marketing skills to a real-world project.

Develop a comprehensive digital marketing campaign

Measuring and reporting campaign results.

Presenting the project and campaign outcomes.