Digital Marketing is considered an important component of marketing wherein digital technologies are put to use in order to influence the people. Mobile phones, personal computers, media are some of the platforms on which digital marketing is practiced. These platforms are undertaken by the companies in order to promote their brands and related products.
From the year 2000, people have seen a variety of changes in businesses. The businesses that were practicing traditional marketing, have expanded their business over digital platforms thereby, earning huge amounts of profit.
Nowadays, everything is available online. Ranging from books to accessories; garments to electronic gadgets; everything is available to us. There are many benefits of digital marketing in India. Let us take a look at some of them.
Top 6 Benefits of Digital Marketing
Well, there are many benefits of digital marketing. But let’s just stick to the top 6 benefits. Below are some of the key points that will help you in understanding why digital marketing is necessary.
Digital Marketing has a common target audience irrespective of small, medium or large businesses. Various digital marketing strategies are employed so that the brand is promoted properly. There is a lot of competition among the companies showcasing their products on digital marketing platforms. Therefore, third-party tools (Google Ads) help the companies in influencing people about a particular product.
With the help of digital marketing, the companies can have the right audience that they want to persuade in buying the product. With the help of Search Engine Optimization (SEO), the quality of the website increases thereby making it user friendly. With SEO, the traffic on the site increases through which more people get to know about the brands and products of the company.
E-Mail Marketing is a component of digital marketing that is a powerful strategy as it includes sending messages to the target audience and the potential audience as well. Through E-Mail messages, the right audience is targeted keeping in mind their preferences. We have seen companies who showcase their products via E-Mail. Therefore, E-Mail Marketing is an engaging digital marketing strategy.
For the companies, who are digitally accustomed, it is important to inculcate a sense of trust among its audience. It is easier in building trust through social media. The things that content strategist posts on online social platforms must be unique and fresh so that the audience is engaged. With the help of social media, companies can make sure that the customers are satisfied.
Personalized attention of the customers
Through digital marketing, it is possible for the companies to get personalized attention of the customers. As we know that these companies strive hard to satisfy the needs of the audience, therefore, the content/ads reach the target audience based on their preferences. Companies launch those products that are wanted by the customers. Thus, by creating customer-oriented products, the companies obtain the attention of the target audience.
Engaging with their audience
Social media is a platform of digital marketing through which the companies can engage with their audience. Online buying and selling is a two-way process involving feedbacks, reviewing and much more. Through feedbacks, the companies get to know about the necessary steps that they must undertake in order to satisfy the audience. Thus, the companies can engage with the audience through the process of feedbacks.
Digital Marketing Trend in 2021
These are some of the benefits of digital marketing for small business along with medium and large businesses well. Now, let us discuss some points about traditional marketing. Traditional Marketing is a kind of offline marketing technique wherein the customers are persuaded through direct mail, billboards, brochures, pamphlets and much more.
The customers are reached out directly. Well, talking about traditional marketing, let us take a look at some pros and cons of it.
- Traditional marketing helps in reaching the local audience easily.
- You can review the product before buying in this kind of marketing.
- Traditional marketing is easy to understand as there is no fuss regarding buying or selling the products.
- The companies get instant results in traditional marketing.
- Traditional marketing is less engaging. It only reaches a certain section of people.
- It is more expensive than digital marketing.
- There is no tool to measure the success or failure of the company and its products. Traditional marketing is a conventional style of marketing.
As we can see from the above section, traditional marketing has some negative effects which are valid in the present scenario. So, digital marketing is beneficial in such cases where you can reach large sections of people thereby influencing them to buy the product. That is why, digital marketing is preferred. The advantages of digital marketing have already been mentioned above. Thus, these are the benefits of digital marketing over traditional marketing.
Now, let us take a look at some of the aspects of digital marketing.
Search Engine Optimization
SEO is an important part of digital marketing. SEO is defined as the process of getting traffic from the search results on the websites. The SEO technique is applied to improve the ranking of a website on search engines.
Keywords help in making the article more relevant and effective. Moreover, with the help of keywords, readers will easily be able to find the article. Keywords increase the viewership and readership of a particular article. Thus, keyword research is one of the important aspects of digital marketing.
E-Mail Marketing is defined as the process in which various companies reach out to the customers via E-Mail. E-Mail Marketing is an important aspect of digital marketing. The content is sent to the people via E-Mail in this kind of marketing. For instance, we receive certain mails regarding jobs or latest fashion trends etc. We receive the mails according to our preferred choices.
Search Engine Marketing
Search Engine Marketing is a kind of digital marketing that includes promotion of the websites thereby, increasing their visibility while searching. This kind of marketing focuses on paid ads so businesses, be it small or large are benefited from it. Once a particular product is promoted on an online platform; the viewership increases. Due to this, the customers buy these products and the business yields profits. This technique is almost like Search Engine Optimization which is put to use for gaining traffic on the websites.
Google analytics give detailed and useful insights about your audience and their needs. Google analytics is used to measure the success of a particular campaign or an ad. By using this tool, marketers can identify their end customers needs thereby improving their digital strategy effectively.
Social Media Marketing
Social Media Marketing is a digital marketing tool that focuses on the use of social media platforms and websites to promote a particular product. This kind of marketing has become popular among people because new and fresh content is posted on the digital platforms. By posting unique content on YouTube, Twitter, Facebook etc, we get to know about new products launched by the company. Not only products, we also get to know about certain offers and terms of services offered by the companies. Thus, social media marketing is helpful in many ways for small and large businesses.
Digital Marketing helps in carrying out small, medium or large businesses. Every kind of business does its promotion through digital marketing thereby, including many digital platforms. Through Digital Marketing, the information regarding a particular product reaches the general public which increases the traffic on the site. This helps the companies/ businesses in making profits.
Digital Marketing is an important aspect of marketing. We use various digital platforms in order to buy our day-to-day essentials. In one way or the other, digital marketing has made its way into our lives. There are many benefits of digital marketing for customers that we have already seen above. Through these benefits, we get to know the importance of digital marketing. Thus, digital marketing plays an important role in our lives.