What does the term “Unique Selling Proposition” (USP) refer to in marketing? - Study24x7
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Priyanshi Agrawal
30 Apr 2024 04:34 PM study24x7 study24x7

What does the term “Unique Selling Proposition” (USP) refer to in marketing?

A

The specific features that make a product stand out from its competitors

B

The pricing strategy used to beat competitors’ prices

C

The distribution channels used to reach customers

D

The overall brand image and perception in the market

Class 12 (Com) Management
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