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Priyanshi Agrawal
24 May 2024 11:37 AM study24x7 study24x7

What is the main goal of relationship marketing?

A

To increase sales through one-time transactions.

B

To develop long-term, cost-effective links with individual customers for mutual benefit.

C

To create viral marketing campaigns.

D

To focus solely on new customer acquisition.

MBA/Management Management
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