Music is an important part of popular culture, it entertains us, and so it is a great platform for discussions on social issues. Concerts are particularly effective because artists have the opportunity to address large crowds. For social messages to take root, they must be accepted by large numbers of people, and individuals are more likely to accept these messages if their peers do.
When music is played over the radio, people hear and sing along to the songs, repeating the messages so that they and others really hear them. This gives people an opportunity to understand what messages the music holds and then to speak about them.
Music is a means by which people can convey important messages and ideals to others in the hope that they will truly listen and, as a result, come together and bring about social, political and economic change.
When asked about the possible future uses of music, Daniel Walter has big hopes. “In many African countries today there exists democracy in name only criticising the government can lead to a loss of opportunities. I see an important role for music in the coming years using a lot of popular messaging.”
So the next time you wish to make change, why not make a song about it?